Aurora Place in 2001, a Position of Influence. Aurora Place's commercial tower on Phillip Street and companion residential building on Macquarie Street occupy the pivotal position in the city's elite business and financial district. For over 200 years, the Macquarie Street district has been a centre of power and influence.The Royal Botanic Gardens across Macquarie Street ensure the easterly views to the Harbour remain uninterrupted. Lawns and pathways offer convenient opportunities for lunchtime recreation and physical exercise. With position comes visibility and status. Viewed from the Gardens, the harbour or virtually any point to the East and North, the tower presents a distinctive point of reference amid the anonymous cluster of city buildings.

An enterprise conducting business from this address declares clearly its corporate position, ethos and direction.